Ignalina NPP Regional Development Agency participates at the implementation of INTERREG IIIA project "Creating New Tourist Destination By Joining Two Border Regions in Latgale-Rytu Aukstaitija".

Project Duration: October 2005 - December 2007

Lead partner
Latgale Region Development Agency
LATVIA, Daugavpils,  Rigas str. 2

Brief summary of the project
Latgale and Rytu Aukstaitija regions both see tourism as a strategic key industry in their future economic revival. During the last years several smaller tourism development projects have been conducted in the two regions and between the two regions. The projects have demonstrated on a pilot basis that there is a scope for development of new tourism products and that marketing of tourism in the regions if addressed in a professional manner makes a real difference. The key regional actors from the two regions including Latgale Regional Development Agency Ignalina Nuclear Power Plant Regional Development Agency Euroregion 'Country of Lakes' Latvian and Lithuanian offices Utenos County administration and Latgale Tourism Association supported by Latvian Tourism Development Agency have therefore decided to opt for a closer wide-scope cooperation on this important theme.The objective of this project is to strengthen the regional economic development in the Latgale and Rytu Aukstaitija regions through developing the tourism industry. The subobjectives of the project are:

1) to promote the region as one tourist destination - Baltic Country of Lakes - with the focused marketing activities in order to increase the number of visitors to the region

2) to rebundle existing tourism products and develop new products and product packages based on the competitive advantages of the region and

3) to increase cross-border cooperation in the tourism sector through joint tourism sector coordination exercises and creating a common information system.

Partners